What Is The Best Real Estate Niche? Consider My Goldilocks Principle

Real estate is a vast field with countless niches, making it challenging to determine where to start.

When I was a teenager, I used to go to the library and read books on real estate. I also stalked the for sale ads and for rent ads in the newspaper.

One piece of advice I remember reading was to find a niche and become an expert in it. So I thought long and hard about what my niche would be. It was a process like Goldilocks finding the perfect bed. And it led to gold of sorts I suppose. I needed a niche that was just right for me.

I decided my Goldilocks niche would be single-family, 3-bedroom, 1-bathroom slab homes. I did buy a few homes with basements, garages, or more bathrooms, but they all became much bigger headaches than single-family, 3-bedroom, 1-bathroom slab homes.

Here’s why this niche strikes the right balance and why it could be ideal for other investors as well.

Goldilocks Principle: The Perfect Real Estate Niche

Table of Contents

Why 3-Bedroom, 1-Bath Slab Homes?

1. Low Barrier to Entry

When I bought my first house, it only cost me $800 out of pocket. It was $83,000, which was a fair price back then. This low initial investment made it feasible to enter the market and start building a real estate portfolio.

Single-family, 3-bedroom, 1-bath homes are typically more affordable compared to larger properties, making them accessible for new investors.

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2. Liquidity

These homes are highly liquid. The 3-bedroom configuration is in high demand because it suits the needs of small families, couples, and singles looking for extra space. They are easier to sell and rent, ensuring a steady cash flow and an easy exit strategy if needed.

3. Ideal Rent Price Point

Three-bedroom homes hit the sweet spot in terms of rent pricing. They are affordable for a wide range of tenants but still generate a decent rental income.

This balance ensures a broad tenant pool, minimizing vacancies and maximizing rental income stability.

These houses averaged $1,000 a month rent, and it was always easy to find stable families. Homes with more expensive rents, or cheaper rents both bring different kinds of problems.

High-rent homes tend to have pickier people that are much higher maintenance. They also expect much more frequent updates. Lower-rent homes attract tenants who tend to struggle to find ways to pay rent.

4. Stability

Single-family homes in mature, diverse cities provide stability. By clustering my properties in the same area, I became an expert in that local market, following Warren Buffett’s advice to specialize.

Granted, Buffet also preaches diversification, and in a way, I did that, too. I diversified my income streams. (This was a concept I read about in The Millionaire Next Door. It was the observation that millionaires tend to have multiple sources of income, whereas non-millionaires tend to have one source of income: a salary.)

This expertise allowed me to make informed decisions, manage properties efficiently, and build a reliable tenant base.

Why Not Buy Houses With Basements Or Garages?

Basements: More Hassle Than They’re Worth

Depending on your location, basements might be a norm, a luxury, or a burden. In my area, they are expected, but I intentionally avoided them for several reasons:

Storage Issues: Tenants tend to leave twice as much stuff in a house with a basement, leading to more cleanup and disposal costs.
Maintenance: Basements double the number of things that can break, increasing maintenance work and expenses.
Unapproved Tenants: Basements often attract “bonus” people—unapproved occupants who can complicate rent collection and property management. These extra occupants seldom contribute to rent but often cause additional wear and tear.
No Extra Rent: Despite these added complications, basements do not yield twice the rental income. It tends to be more like 10% more rent.

Garages: An Invitation for Clutter

Similarly, I avoided garages because they often become storage units for tenants’ unused belongings rather than serving as parking spaces. This can lead to:

Visibility Issues: You can’t see if a car is parked overnight, making it harder to monitor tenant activity.
Extra Maintenance: Garages require upkeep but don’t necessarily add to rental income.

Every time I had a tenant in a house with a garage I had so much of their crap to get rid of when they moved out. I do not like renting out houses with garages.

Strategic Diversification

While I focused primarily on slab homes without basements or garages, I ensured some diversification in my portfolio. I owned a few properties with basements and a couple with two bathrooms.

I also included two houses with garages. This diversification allowed me to accommodate tenant needs over time. If tenants desired a different setup, like a larger house, a smaller house, or one with a garage, I could offer them another property within my portfolio.

This flexibility helped retain good tenants by moving them into homes that better suited their changing needs, reducing turnover and maintaining stable rental income.

Conclusion: The Goldilocks Principle

Investing in single-family, 3-bedroom, 1-bathroom slab homes has proven to be the Goldilocks Principle in real estate for me—not too big, not too small, but just right.

This niche offers a low barrier to entry, high liquidity, ideal rent price points, and stability.

I’ve built a reliable and profitable real estate investment strategy by avoiding the complications of basements and garages and maintaining some portfolio diversification.

If you’re looking to start or refine your real estate portfolio, consider this balanced and manageable approach.

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What Is The Best Real Estate Niche? Consider My Goldilocks Principle